Charging Your True Worth

Understand Value

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If you focus on your prices, you are looking at the wrong thing making it impossible to charge correctly. The critical foundation to charging is to connect with your true value! From feeling fearful about your fees to feeling fantastic about you.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What […]

Are You Selling Gold At Bronze Prices?

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 Does Rolls Royce sell its cars at Robin Reliant prices? Of course it doesn’t. It wouldn’t be that crazy. If prospects say, I can’t afford it, does it say, don’t worry, I’ll discount it for you. Again, of course it doesn’t. It knows its value and it knows its customers. On the other hand, it never […]

It’s OK To Say No

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Why it’s OK to say ‘No’. I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more freedom without having to get more clients, do more work or compromise value or […]

The Word No Won’t Kill You

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 If you let it, the word no will cost you money and cause you stress.  The trick is to overturn it.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more […]

Are You Charging Your True Worth?

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 If not, here’s a simple trick to help you shift your mind-set, so you can. I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more freedom without having to get more […]

Do Not Do Work For Free!

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A cautionary taleOne of my contacts serviced two of his clients who were in dire straits from March to December 2020, without charging them a single penny!He did this because he felt it was the right thing to do.  He wanted to save them from going under. Not only did he lose fees to the […]

Lawyers: Justify Your Fees

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 When you use language like ‘justify your fees’, it will make you feel uncomfortable and therefore you will lack confidence when you’re speaking with your prospects and talking about what you charge. You have to eliminate how can I justify my fees from your vocabulary altogether and instead ask the question. What is my true […]

Barristers – Get a Grip of Your Aged Debt

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 If you want your Chambers not only to survive, but to thrive, you must get on top of your aged debt.   You can’t leave it to chance!I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, […]

Law Firms: Challenged Getting Your Invoices Paid?

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 I know for a fact that it’s harder to get paid once you’ve done the work and with the current situation, it just got a whole lot worse.  Firms are complaining that not surprisingly, customers aren’t paying their bills or it’s difficult to get them to pay. Listen to this video for a solution.I’m Vanessa Ugatti, […]