Charging Your True Worth

Peace of Mind

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Do you realise how incredibly valuable what you have to offer your prospective clients actually is? The answer is probably not, simply because you: a) take it for granted and b) are not in your clients’ shoes. By hiring you, they can get on and do the things they’re best at. You take care of what they are not capable […]

Pattern Interrupt

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 An easy, fun way to stop a negative thought from dictating what you do or don’t do. Here’s a little clue: You get to hear me sing.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, […]

Understand Value

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If you focus on your prices, you are looking at the wrong thing making it impossible to charge correctly. The critical foundation to charging is to connect with your true value! From feeling fearful about your fees to feeling fantastic about you.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What […]

Are You Selling Gold At Bronze Prices?

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 Does Rolls Royce sell its cars at Robin Reliant prices? Of course it doesn’t. It wouldn’t be that crazy. If prospects say, I can’t afford it, does it say, don’t worry, I’ll discount it for you. Again, of course it doesn’t. It knows its value and it knows its customers. On the other hand, it never […]

It’s OK To Say No

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Why it’s OK to say ‘No’. I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more freedom without having to get more clients, do more work or compromise value or […]

The Word No Won’t Kill You

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 If you let it, the word no will cost you money and cause you stress.  The trick is to overturn it.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more […]

Are You Charging Your True Worth?

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 If not, here’s a simple trick to help you shift your mind-set, so you can. I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more freedom without having to get more […]

Do Not Do Work For Free!

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A cautionary taleOne of my contacts serviced two of his clients who were in dire straits from March to December 2020, without charging them a single penny!He did this because he felt it was the right thing to do.  He wanted to save them from going under. Not only did he lose fees to the […]

Lawyers: Justify Your Fees

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 When you use language like ‘justify your fees’, it will make you feel uncomfortable and therefore you will lack confidence when you’re speaking with your prospects and talking about what you charge. You have to eliminate how can I justify my fees from your vocabulary altogether and instead ask the question. What is my true […]