Charging Your True Worth

Less Selling, Better Converstions

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What’s the difference between marketing and selling?Selling is talking about your product or serviceMarketing is talking about your prospects – their pains, their hopes, their fearsAlways do the latter – i.e. marketing.That way more prospects will engage with you.No-one wants to hear about you and how wonderful you are.Frankly, they don’t care! They want to be […]

Now It’s a Completely Different Story …

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I used to feel desperate and fearful when I was talking to prospects, as I was so eager to sign them up. Now it’s a completely different story….The more desperate you are in sales meetings, the more you push your prospects away and the more desperate you feel, so it’s a vicious circle. However, when you […]

Lawyer’s Pain

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The more I work with lawyers, especially sole practitioners and small firms, the more I understand their pains. It’s tough!You are under enormous pressure, what with huge competition, particularly with the rise of the internet, the SRA, GDPR, COFA and COLP, the list goes on.Gone are the days of the ‘old boy network’ when the […]

Who Can I Blame?

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Left to its own devices, your mind will create merry hell, so when it comes to charging, you’ll be in the poo. I know first-hand the chaos which it’s created in my life.It’ll say, charge HOW MUCH? You must be joking, they’ll never pay that.Some people won’t of course yet others will; that’s just life!It’ll […]

To Buy or Not To Buy

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“People are much more likely to buy in order to eliminate pain from their life than they are for reasons of pleasure, except perhaps when it comes to chocolate! 🙂 If you’re selling a service, you need to understand this, otherwise you’ll fail. And I’m not talking about physical pain (although that applies too) but rather emotional […]

5 SECRETS TO CHARGING WHAT YOU’RE WORTH FOR LAWYERS

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Are you a talented lawyer who struggles when it comes to charging? If so, fear not, you’re definitely not alone. I struggled with that too. Maybe you don’t really know your value or perhaps you’re too modest or possibly you’re just not able to get your clients to understand the value you provide. No doubt, you’ve […]

Lawyers and Stress – Tips For Self-Care

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Lawyers are Human Too!Vanessa Ugatti, Author of Amazon Best-seller, True Worth, helps lawyers to generate more income, have more time and create more freedom by charging what they’re worth and getting it, without having to get more clients, do more work or compromise their value or values.Much is being shared right now about mental health […]

Vanessa Bares All – No Holds Barred

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​From Zero Self-Worth to Charging What I’m Worth and Helping Others Do the SameI had a massive fear of rejection, huge self-doubt and a deep-seated lack of self-worth and at times, self-loathing.  On top of that, I was totally and utterly clueless when it came to charging, did not understand my value, let alone was […]

My Stressful, Costly And Emotional Christmas Message

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It seems impossible to believe that we are fast approaching the end of 2017 and yet we’re almost there. The lead up to Christmas can be both stressful and costly for many and even emotionally difficult for those who have lost loved ones, so I wanted to share a valuable 9-step process to manage this challenging […]