Charging Your True Worth

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About Me

Vanessa Ugatti

Vanessa Ugatti, the creator and author of True Worth, knows how important it is for professional services businesses to be able to get paid their true worth, to be financially successful as well as for their staff to be healthy and happy.

 So how can you achieve this when it is so easy to fall into the trap of under-selling yourself, because of a fear of losing the sale? This is a powerful, yet negative motivator which puts your people on the back foot every time and costs thousands in lost revenue.

Vanessa has the blueprint to wake you up to your true worth, so you never have to feel guilty, fearful or apologise for charging appropriately ever again.



To discover what not charging what you're worth is costing you, click here

In her training and coaching sessions, her clients experience lightbulb moments, creating instant shifts, meaning new actions can be taken immediately. She challenges and inspires them to think differently so they too can join their peers and charge according to their worth. The impact is amazing and long-lasting.

She is dynamic, inspirational and thought-provoking and people talk about “the Vanessa effect”. She has been described as “magic”, “pertinent”, “a real treat” and “the highlight of the day”.

Authentic, transparent and down-to-earth, she speaks directly to your heart, mind and soul, motivating you to take conscious new actions leading to transformation.

“Vanessa ran a fantastic How to Charge What You’re Worth Workshop for the whole firm, just before lock-down. How timely! As a result, one of my team made a massive shift from price to value, which despite best efforts I had been unable to achieve. This is already having a positive impact on billing. Vanessa is, quite simply, a miracle worker.” Vicky Hosking, Managing Partner, Smith & Co. Solicitors

When not helping others discover their value, Vanessa adds more value to her own life through a variety of action-based activities including spin classes, circuit training, dancing and dog walking. Maintaining her lifelong passion for the French language, but not their wine, she will be regularly found enjoying the cultural delights of her second country, when possible.

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