I came across this article which is very thought-provoking and again ties in well with my subject matter of charging what you’re worth. In essence, the article talks about motivating people and says that as long as they’re being paid enough money, they will then be motivated to focus on the work at hand, improve how they do it and make a real difference. The same applies if you’re a business. When you charge what you’re worth, you’re able to put all your attention on doing a really good job and create more value for your clients than you would have done, if you hadn’t charged appropriately.
TRUE or FALSE: The best way to motivate a certain behavior in someone is simply to reward them for it.
False. Well, kind of.
Of course, it’s not entirely that simple. The ideal motivation depends on what kind of task you’re trying to get someone to accomplish. Author Daniel Pink cites a couple studies that prove this whole motivation thing is a lot more complicated than we thought. Let’s take a look.
The experiment: Give people different levels of cash rewards to perform various tasks.
Seems pretty straightforward, right? People were asked to memorize numbers, solve crosswords, play basketball all sorts of stuff. And they were promised cash rewards as motivation. Money money money money! So, what happened?
The result: For any tasks that called for cognitive skill, higher pay resulted in poorer performance.
Say WHHAAAAATTT!? Yep. As long as the task involved only mechanical skill, bonuses worked as expected: higher pay = better performance. But as soon as the task called for cognitive skill, bonuses worked in the opposite way: higher pay = poorer performance.
OK, well then how do you motivate people to perform those tasks that do require thought?
Daniel Pink says the answer here lies in three fancy buzzwords: autonomy, mastery, and purpose.
First, you gotta pay people enough that money is no longer an issue. Then they can actually focus on the work at hand. That’s where autonomy (our desire to be in charge of our own lives), mastery (our desire to get better at stuff), and purpose (our desire to make a difference) come into play.
Purpose is kind of the kicker here. We all want to make the world a better place. Maybe the thing standing in the way of us making a better world is just the outdated way we think about motivation. How about that carrot for thought?
“If we start treating people like people, and not assuming that they’re simply horses … if we get past this kind of ideology of carrots and sticks and look at the science, I think we can actually … make our world just a little bit better.”