“People are much more likely to buy in order to eliminate pain from their life than they are for reasons of pleasure, except perhaps when it comes to chocolate! 🙂
If you're selling a service, you need to understand this, otherwise you'll fail.
And I’m not talking about physical pain (although that applies too) but rather emotional pain.
The greater the pain, the more they need your services and the more they will pay you what you’re worth.
The focus is therefore on uncovering the pain, leveraging the pain and then providing a solution.
So in my case, I find out what not charging what you're worth is costing you, not only financially but physically & emotionally too...
Very often, it’s not just about the money you're losing, it’s about the quality of your life or lack of it.
It may sound a little harsh; however, the ultimate aim is to help the person and I can’t alleviate your pain if you don’t buy from me!
And here’s another clue: When you can understand and explain someone’s pain better than they can, you will be unstoppable. Make sense?
If you have the kind of pain I can solve, get in touch.”
I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more freedom without having to get more clients, do more work or compromise value or values.
Ready to talk?
For an initial no-obligation chat, call 00-44-1202-743961 or to order your complimentary copy of Amazon Best Seller click here
