Charging Your True Worth

Perfect Prospects Pay Properly

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One of the key elements in being able to charge your true worth is only working with ideal clients as those who are not ideal are likely to want to drive you down on price and then consistently give you a hard time.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge […]

Are You Discounting Routinely? Why?

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If you’re discounting habitually, it could be costing you a small fortune and impacting on the quality of your life. Time to give it up! I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have […]

Do You Do Work For Free?

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Are you doing lots of work for free, particularly during the pandemic?  How is that working for you?  What’s it costing you?  Financially? Physically? Emotionally? I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have […]

What Stops You Charging Your True Worth?

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It’s your blocks that stop you charging what you’re worth, not outside circumstances.Pandemic or no pandemic, there are clients who will pay you what you are worth and those who will not.Eliminate the blocks and you’re on your way. Free Diagnostic Call:https://go.thetrueworthexpert.com/20-minFacebook Group:https://go.thetrueworthexpert.com/facebookI’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge […]

The Dreaded Money Conversation – Busted

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If you provide value for your clients, then don’t you deserve to be paid accordingly? Of course you do!  Is the money conversation getting in your way? Time to fix this. Free Diagnostic Call:https://go.thetrueworthexpert.com/20-minFacebook Group:https://go.thetrueworthexpert.com/facebookI’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, […]

TO CHARGE OR NOT TO CHARGE – THAT IS THE QUESTION!

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My job is to be thought-provoking, uplifting and yet at the same time realistic. This is what I aim to do in this short piece and I will also be as sensitive as I can. We are undoubtedly living through the most challenging of times on many different levels and for diverse reasons.  It’s as if […]

Law Firms: Don’t Let COVID-19 Stop You From Getting Your True Worth

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There was never a better time!  I really didn’t want to jump on the band wagon and talk about COVID-19. I do not want to appear sensationalist and certainly believe that we all have a responsibility to look after ourselves and, as a result, each other, by following medical advice. As I sat musing this, taking […]

IMPOSTER SYNDROME: THE SCOURGE OF THE 21ST CENTURY (or just part of the human condition?)

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​​Whenever I hear the phrase Imposter Syndrome, it makes me shudder as it sounds like some hideous, incurable medical condition which will eventually swallow you up. The word “imposter” alone sounds rather sinister and when you add in “syndrome” which is defined “as a combination of medical problems that shows the existence of a particular […]

Kickstart 2020

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If you’re not investing in your business and yourself to grow and move forward, you’re not just standing still, you’re actually going backwards.So what are you going to do differently from last year?Make this year, the year you take your business by the scruff of its neck and make it really fly.To do this, you […]

Barristers: Are You Really Getting Paid What You’re Worth?

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Exclusively for … Barristers. One barrister emailed me not long ago, having read my book, True Worth, saying he had worked out the figures on a particular case and it came to £23 an hour!  £23.00 an hour.  ​Imagine his surprise.  He was shocked and so was I. He was earning a lot less than a plumber […]