No Excuses For You Not To Change

You Can Teach an Old Dog New Tricks

No matter how long you’ve been in business, how young or how old you are, you simply must be open to change. And there’s no better time than in a new year. Change is the only phenomenon you can be certain of, except for death and taxes of course!

Often humans avoid change; it’s easier to stay in your comfort zone. However, when you decide to embrace change, you open up new possibilities that weren’t available to you before. Let’s take charging, as an example. Professional service providers are often uncomfortable stating their fees because of a fear of losing the client. There is so much competition, you get caught in the trap of thinking it’s all about price. If you’re not careful, you end up doing work which is not well paid, with clients who don’t value you and then feel resentful in the process.

If your thinking is fear-based, it becomes a self-fulfilling prophecy and you either reduce your fees to get work that doesn’t really inspire you or you lose the client through desperation. Let’s get one thing straight here: there will always be someone willing to do it cheaper, no matter what, so you might just as well make your mind up right now not to be that person. Begin thinking about the value you bring your clients, rather than the fees you charge – change how you think about this process. And if you’re thinking, I’m too old to change, then read this.

I’ve been coaching a 71-year old lawyer since last October and he is achieving outstanding results. In 40 years of his career, by his own admission, he had never considered his value! Now he does. We are just over half-way through the coaching and he has already seen an increase in fees representing three times the coaching fee! He anticipates in a 12-month period that additional fees are likely to amount to at least £100k.

Hats off to him and no excuses for you not to change!

I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more freedom without having to get more clients, do more work or compromise value or values.

Ready to talk?

For an initial no-obligation chat, call 00-44-1202-743961 or to order your complimentary copy of Amazon Best Seller click here

1)   Plan your Christmas tasks so you have plenty of time and stick to them. It reminds me of that old age: “If you fail to plan, you plan to fail.”

2)   Have a budget for what you’re spending on gifts, food, etc. and stick to it. What’s the point of over-spending if it means you spending the next 3 months catching up?

3)   Programme in short bursts of “you time” so you can rest and recuperate. This is critical and, paradoxically, the busier you are, the more important it is for you to do this. When working with clients, I see the tendency to move from one task to another, like an automaton, and without giving themselves the time to think, acknowledge wins or rest.

4)   Keep a positive mental attitude. Not much more to say on this one, except that it will be easier to achieve if you apply points 1-3 and 5-8.

5)   Don’t take it all too seriously!

6)   When buying gifts, it’s not how much you spend, it’s how much thought goes   into them and how you feel when you buy them that counts. If you’re feeling stressed and buy something expensive in a rush, then the receiver is receiving your stress. On the other hand, if you buy gifts when you’re feeling relaxed and happy, then the recipients will receive that energy.

Which do you think they will prefer?

7)   When you notice the stress creeping in, stop, take a deep breath and feel grateful for everything and everyone in your life. This only takes a few minutes to do and yet the benefit can be proportionally much greater.

8)   If you have lost loved ones, it’s normal to feel sad that they’re no longer with you. I can personally relate to that one! Then you can flip it around and be grateful that they were a part of your life. Then focus on what you’re grateful for now. You may not always choose the circumstances in which you find yourself, however, you are always at liberty to choose what you think about them. Understanding and realising that is true power.

9)   If all else fails, just get drunk! 
When all the jobs are done, you can just relax and enjoy yourself. Then when you’re ready, reflect on the wins, challenges and insights that 2017 brought you and prepare for the coming year.
Thank you for reading and for your comments and I look forward to sharing more with you in 2018.
It only remains for me to wish you the happiest Christmas and a very prosperous 2018.