Does Rolls Royce sell its cars at Robin Reliant prices? Of course it doesn’t. It wouldn’t be that crazy. If prospects say, I can’t afford it, does it say, don’t worry, I’ll discount it for you. Again, of course it doesn’t. It knows its value and it knows its customers. On the other hand, it never […]

 If you let it, the word no will cost you money and cause you stress.  The trick is to overturn it.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, have more time and create more […]

 When you use language like ‘justify your fees’, it will make you feel uncomfortable and therefore you will lack confidence when you’re speaking with your prospects and talking about what you charge. You have to eliminate how can I justify my fees from your vocabulary altogether and instead ask the question. What is my true […]

 If you want your Chambers not only to survive, but to thrive, you must get on top of your aged debt.   You can’t leave it to chance!I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge What You’re Worth and Get It. I help accountants, lawyers and consultants to generate more income, […]

If you drop your prices, you are destroying your business.

 I know for a fact that it’s harder to get paid once you’ve done the work and with the current situation, it just got a whole lot worse.  Firms are complaining that not surprisingly, customers aren’t paying their bills or it’s difficult to get them to pay. Listen to this video for a solution.I’m Vanessa Ugatti, […]

One of the key elements in being able to charge your true worth is only working with ideal clients as those who are not ideal are likely to want to drive you down on price and then consistently give you a hard time.I’m Vanessa Ugatti, author of Amazon Best Seller, True Worth: How to Charge […]